Pacific Coast Insights
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Monterey · Santa Cruz · Bay Area

Software That Fits
& People Who Pick Up.

Custom web apps, dashboards, and integrations for small businesses on the Central Coast. We build tools shaped to how you already operate — not templates you have to bend around — and we're around when you need to change something.

Get in touch View services
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Recent work

A selection of things shipped.

Featured

Real-time analytics dashboard

A custom dashboard pulling data from multiple sources, rendered live with Phoenix LiveView and ECharts. Replaced a fragile spreadsheet workflow.

Screenshot →
Web app

Internal tooling

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Integration

API + ETL pipeline

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Web app

Customer portal

Auth, billing, and self-service workflows for an established SaaS.

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Dashboard

Ops & monitoring

Live status, alerts, and metrics for a fleet of background workers.

Screenshot →
See all projects
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Stack & tooling

The kit.

A working knowledge across the stack — pick the right tool for the job, ship something durable, hand it off clean.

Phoenix LiveView Elixir OTP Ecto Erlang Postgres TypeScript React Python Go Rust Docker AWS GCP Terraform Caddy S3 WebSockets OAuth2 Redis Linux Phoenix LiveView Elixir OTP Ecto Erlang Postgres TypeScript React Python Go Rust Docker AWS GCP Terraform Caddy S3 WebSockets OAuth2 Redis Linux
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Locally based

Built on the Central Coast,
working with neighbors.

We work with small businesses across the Central Coast and the Bay — shops, studios, restaurants, and operators who want a tool that fits the way they actually run, not a template they have to bend around. Local enough to grab coffee. Remote enough to ship fast.

  • Monterey
  • Carmel
  • Salinas
  • Santa Cruz
  • Capitola
  • Watsonville
  • Gilroy
  • San Francisco
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Live status

All systems operational

1 service · refreshes every 30 seconds · full status →

  • Operational

    pass the plate

    94.25%
    30d uptime
    avg response · 24h
    6 ms